How to avoid price war

While many manufacturers do down their opponents in the sea of blood, exhaustion, and wise men self-reflection, came last in the end is the ultimate corporate PK, or a win-win situation, how to escape from the "price war" cycle, a breakthrough price of tight encirclement. Want to really make businesses profitable, low competition out of the vortex, really need to rethink. To avoid price war, to build their core competitiveness, advance the field of free competition.

Product homogeneity will undoubtedly bring endless price war, in order to survive, we have only engaged the crowd out competitors, but these are not long-term strategy, a vicious price war will drag profits edge business, enterprise to survive, must be driven out of price wars. Re-examine themselves, their own characteristics, clear positioning, zoom advantages intensive, team momentum.

First, a clear positioning

Marketing activities carried out by the first step to pinpoint their own position. A master at the next to locate anything so a definition: the head was left a hair pull, in the wind. Some dramatic composition, but it is the image of the state of orientation. Accurate positioning or not, it will determine whether a business to avoid price war.

For example: to determine to go ERP UF supermarket type; Kingdee personalized leadership to determine the road; Newgrand identified as a leader in the financial system. These are based on their market attention and confidence.

Second, amplification advantage

Advantage is not naturally occurring, compared with competitors and reflect, and advantages of the sharp weapons we ahead of the competition. To the real advantage, beyond the competition, you need to find each other enough to find their own strengths, from the product, quality, service, technology, brand, etc. to start, can not go beyond to create their own strengths. POLO is to use this, just out of price wars.

After his position with accurate, then we should strive to find their own advantage. Advantage is that customers demand, while competitors can not or do not you do good; advantage is that you and other people are different; advantage is that the distinctive features of the project itself, this is the advantage.

Every person, every thing, including marketing activities, will be there own advantages. Found advantages for the marketing activity itself is necessary. In the appliance industry and the central air-conditioning industry, we believe that Haier's service is good, this is the advantage, but the relative costs lead to higher prices, normal, customers generally acceptable.

Recently the price of cars circle is day of war, but through the "hot" in the April car market, the Shanghai Volkswagen POLO able to have been sold so far, and the current automobile market is somewhat flat --- almost all the cars out of tune type have been involved in the trend of lower prices, but not lower prices but also POLO selling? really is Faith!

Shanghai Volkswagen has shown continued growth potential is even reflected in the products of digestion and the ability to adapt to the Chinese market very strong. Depend on familiarity with the Chinese market as well as deep understanding of the old Passat and the introduction of the early stages of product is not successful product POLO upgrade introducing the Passat and the lead Yu Jin situation POLO, POLO AccFast, making the two series of product sales continued to rise.

Third, intensive

When a company already has a clear position, and have been digging out of their advantage, then, are we how to do? Any one sectors, there are numerous market segments, and the product's quality and technical improvement indefinitely. To gain a firm foothold in this industry, and seek a place, we must in this industry the best at doing the best to improve.

Paul Yeung, general manager of TCL Computer is a perfectionist, he has been advocating "no creativity, no personality," how to do a thing to be the best, so that the perfect is his own request, is also on the team's requirements . "I often say a word, the devil is in the details, the angels in the details. I ask for the details, we can not through a point, digging in, deeper and deeper. Is relying on faith to do the best, he was leading TCL's computer company in the PC market has its own piece of heaven and earth.

In 2004, TCL digital business unit's performance of the industry, "admiration", compared to 2003 sales, up 18.1%, sales profit rose 90.5%, which, TCL desktop sales grew by 48.56% profit grew by 153.8 percent year on year. (Globrand.com) following the sharp 2003, Cheung PC audio and video A, 2004 骞?pirate PC games, this year in April, TCL "third generation" personalized PC - Female PC "SHE" released so far, the model has sold 15,000 units, just over a month time, women accounted for sales of TCL PC home computer sales over the same period about 25%.

Fourth, the team momentum

Today's shopping expedition, the personal heroism of triumphant era is over, can not be won by individuals going it alone has the right to market and run-off, only through the strength of the team to improve the overall competitiveness of enterprises, only you The team is better than another to form a competitive advantage, the team's power play has become a must-win victory in terms of future competition.

For businesses, a good team does that mean? A good team, can the noble enterprise into the realm of sustainability; be able to better achieve business objectives of the operation; may be able to better reach customers satisfaction.

Haier's team is excellent, the story of an ordinary moving: April 5, 1999 two in the afternoon, a German distributor called wanting "to be shipped in two days, otherwise the order automatically lapse." Which means that the afternoon two days to be shipped the goods to be shipped, but now it is Friday afternoon, two, if by customs, commodity inspection and other relevant departments to calculate work 17:00, then for only three hours, while the normal procedure to do all this almost impossible. How do the impossible possible, at this time were a good team spirit Haier showed great energy, they go hand in hand to the way transfer goods transshipment, customs declaration, contact the links shipment schedules, all threw himself into to work, pay close attention to every minute, so that each link passed. 17:30 the same day, the dealer received from the Haier "goods issue" of the message, he was very surprised, shocked and then to appreciate, also broke the "10 years" in case of write a letter of gratitude to Haier.







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The SECOND mix CorelDRAW9

Reading the Book of Changes, attention to the team's personality (an interval of Gua)

Software development and management now has a two different way of thinking. First, the human resources as a different, uniform deployment of the use, in accordance with the rules and regulations to do things; second, to emphasize differences between different people, according to the personality of each person's strengths. Two different characteristics, personality and team management standard is a problem of coordination and balance.

First, personality or norms

At the university, and a chat with students, he lamented: "If all the world's people like me think how wonderful." He did not say the reliability of this idea, at least it reflects the difficulties of communication between people, as well as the management or control point of view of personality is how to give you a headache.

To regulate and standardize

Many companies are keen to assess the level of CMM, it is only a measure of their target, but has now developed into a rigorous process. Many software companies are rated and added to a variety of documents, to develop a pile of seemingly useless but the process of science, lost in the red tape in Fandao to their most critical issue faded.

In order to standardize and regulate a more serious error.

Some human resource development staff will be abstracted to an abstract unit of resources, in the beginning of a project to invest resources to the resource pool at the end of recovery. From the larger perspective of this mode of distribution is nothing wrong, but if you really want to a specific software development process on the very issue.

Personality is not the system?

It is an individuation of the era, before all the virtues of modesty seems to have lost value. Everyone say "I'm unique," "I'm me" speech. To disregard all of the system or the resistance to display their own unique attitude and the meaning of existence.

So, now many Chinese places, including in large cities, the phenomenon of chaos through a red light despite repeated prohibitions; queue always rely on the cold iron bars as a guarantee; crowded buses mob wild guesses. All parts of the system reflects the contempt. Clearly, we can see these phenomena hidden problems.

Although it says that the social phenomenon, but on the same software development team there.

Second, the Book of Changes in management, like, a few

Speaking in front of some problems, but did not express my views. By convention, introduced here a little basic knowledge of the Book of Changes. Some netizens said that more halo seen, in fact it does not matter. Many reasons we all know, here I just thought with the Book of Changes to these principles expounded once again, changed angles only, no new achievements.

Before the introduction of the Book of Changes in the diagrams and the Yao. It means a bunch of symbols, and characters we like to gossip in the image origin of Chinese characters.

Ancient images with symbols of heaven and earth, this symbol is called "like." See gossip in the minds of each diagram will emerge out of its sight. For example from the diagram, on behalf of the fire; for example against the diagram, on behalf of Chak. Think of these two saw the images of a ball of fire, or a lake Ze.

At a time from Qian said about the relationship between Yao and the binary, although can not be explained by the binary gossip, but in the Book of Changes in the number of each diagram has a corresponding. Through analyzing the relationship between the calculus of astronomy and mathematics can be seen in the Book of Changes in the expression.

The final say is "reasonable." This is also in Marxist Philosophy, intellectuals under the leadership of the most acceptable point. Book of Changes and superstition can not draw a line, ah, I, as a thorough materialist and somehow can not believe the images of the projection on. But the Book of Changes is really our baby, anyhow be the legacy of our ancestors, there are many philosophical ah. And materialism, and there is no direct conflict, so the Book of Changes in management are more people to accept.

Management as the number three primary importance both in the Book of Changes, if only part of biased belief, then it is not easy to understand complete. Or replaced by another way, usually when we analyze the matter has three steps: analysis of the phenomenon occurs, the phenomenon of logical inference can be abstracted data for further research, it concludes the use of a universal truth. This process will involve a number of reasons such as these three areas, so that to analyze the use of these three points are very stringent and credible.

Third, the gentleman with the different

Start made the conflict between individuality and norms. Said today in an interval of about I Ching hexagram.

Interval of divination, the images of the upper part of the diagram from the lower half divided against the diagram. From the fire, against the Chak. So is the whole interval of the above diagrams of the images of a group of fires burning, the following is a Lake Ze. Ching said that Japan has a learning method, they will each diagram is a picture of the image with the card to indicate, in order to explain the significance and role of each diagram, this is very intuitive. Does not have the card we can learn from, as long as you appear to mind such a scene on the line.

"Hog," said: stare, but on moving the fire, Ze moving down. Two women living together, their peers to go rather further. Li said that while almost clear, soft and then up, get in but should be almost just, Kyrgyzstan is small. Being to the same interval of the world also. Men and women stare and chi-pass also. All separated and being to class too, with a large carry on the time interval of zai!

The above is a mass of flame burning, the following is a Lake Ze. An upward move, a down infiltration. Like the girls at home, Xiang Jia person is not the same. Are not the same direction, the purpose of doing things differently. Or like a team, our ambition is not the same, though with but a want to learn such things, they want another one to the other direction. This is "soft turn up," manager is not tough, but stronger than their subordinates, "but should be almost just get in", so said to be "minor" if event is not Kyrgyzstan. Mainly because of our efforts is not to the one used.

Next, place the key mentioned. World, men and women, although things are not the same, but we can learn about the differences of these things and will they classified and analyzed. Various forms, but the essence is the same, how can find the same in different, but also in the same play in different interval of the usefulness of diagrams too.

For example, one of our team members at all levels because people have, have a youthful graduates, one year into the company's new force, with access to the backbone of the company two to three years and have several years of veterans or "Oil Stick." Our views are different, if this time is not tough management style, then there will be an interval of the images of the hexagram. Although managers have a strong hand over support project, but because of their own way of doing things is not enough strong, leading the team of people contrary, can not form an effective centripetal force. This time the efficiency of the entire team will be greatly reduced. Strong men who can only technology had some successes in small, on the whole progress of the project will be a failure.

How do encounter this situation?

Ching uttered the point. Each team member's skill level, attitude, character and so not the same, but we must be able to find the same in one place, will help to study all kinds of personnel classification, different people find compelling that "the same", On this basis, go to play their "differences."

Managers are the hope that the same, easy to manage. But the reality is not possible, everyone is like, like fire and Ze could not let the fire burn down, not up to Ze flow. Look through the interval of the images of people who should know diagrams, do not change a person blindly illusion, but to find the centripetal force of the team, while everyone's expertise to play. This is consistent with the law of nature. As for how the centripetal force, it depends on you myself, previously wrote a small article, "On the wine and meat of the team-building" can be read, but hope not too high.

Fourth, to being the country to use military force singularity

Speaking of the norms and personality, have to say these words, "to being the country to odd use of troops" - "the moral" the 57th chapter.

Country can be said to team-building, to be used can be said to project development.

Anren
The important purpose of team building is "Anren" Most people like a stable life, a stable environment if many people are willing to stay. So why say "to being the country" Well, imagine if the boss obsessed with thinking about how to exploit their employees to earn more residual value, the "positive" will not be talked about; general to recruit new people, when said, "We how much the stability of the company to speed development ", will certainly attract a lot of people, this is also a" positive "; standard system can be fairly said to be" positive. "

Time when there is the greatest classical sense is different from the modern culture, is the modern culture is a sentence reading, classical is Yiziyizi read. Therefore, the above mentioned the "positive", we may wish to ponder over, not confined to a few words on the modern Chinese.

Maximum value
"Art of War" in the said, "All warfare is deception also." Does not mean that war is the shady machinations, but that fight should be good at change. Also in the "Tao Te Ching," also said the "odd use of troops," Do not be too rigid.

Software development is the same, too rigid, prefabricated each person into the subdivision, and box the more death, less the value of play. If attention is far greater than the person specification and will no longer regarded as human beings, but the machinery, then the talent will be wasted. "Employers such as the device" is a software development outside the box.

Give full play to each person's personality, to achieve maximum value, can be the "odd use of troops."

5, an interval of time with the big now!

Hexagram Kui said the "gentleman with the differences" in the Tao Te Ching speaks of "to being the country to odd use of troops" that are how to coordinate individual and norms. Specification does not standardize a business matter, not individual personality is a personal matter. Here to advise you of my age and a "personality, but not play," personality is his own capital, publicity, then plunged into arrogance.

Whether the enterprise or on our personal, that the interval of the principle diagram is very important. Interval of time with the big now!







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